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How vital can an top domain name be?

One of the most essential preconditions for establishing a successful Internet presence is the domain. It is what people will perceive first when they visit your web site and what they will identify you with. The domain should be easy to remember, but should also be something that tells your web site's visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain name as a rule has 2 constituents - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have, for instance, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are a couple of groups of Top-Level Domains that you should consider before you select the domain name you want. Your choice should be based on the intention of your site and on its target viewers. Let's have a glance at the gTLDs, or generic Top-Level Domain Names - these are the most common Top-Level Domains intended to indicate a given intention - .com (business enterprises), .net (network infrastructures), .biz (firms), .info (informative web pages), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific), .name (persons or relatives), .pro (specific professions), etc. As you can see, these Top-Level Domains cover most spheres of life, so you should pick the one that would denote the objective of your site best. There is no limitation as to who can register such domain names, but some of them contain extra procedures to demonstrate that you qualify to own such a domain name (.mobi and .pro, for example).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific TLDs. Each country has its own ccTLD. Opting for such a Top-Level Domain is good if your target group of web site visitors is from a given country. Many persons would want to buy commodities or services from a local web site, and if your target is Canada, for example, settling on a .ca Top-Level Domain Name could increase the visits to your site.

Domain Name Redirection

You can register a bunch of domains, which can send your visitors to a specific web site such as, for example. This would increase the traffic and lower the chance of someone swiping your web page visitors by registering the same Second-Level Domain with another TLD - if you are not using a trademark.

Name Servers (NSs)

Each and every Top-Level Domain Name has domain records. The name server records (NS records, a.k.a. DNS records) demonstrate where the domain name is hosted, i.e. they point to the hosting vendor whose name servers (NSs, aka DNSs) it is utilizing now. You can swap the NSs of your domain name at all times. You can have your domain name registered with one provider and get the website hosting service itself from another. In this way, if you register your domain and encounter good website hosting plans somewhere else at a later time, you can point your domain name to the present provider's NSs straight off.

Name Server Records (DNS Records)

On the whole, as long as your domain name uses a specific set of DNSs, all its domain name records will lead to the same web page hosting company. Some hosting companies, however, allow you to modify given records, including the A records and the MX records of your domain. The A record is an IP address, which demonstrates on which web hosting server your web site is located, whereas the MX records reveal which web server tackles the e-mail aliases associated with your domain name. For example, if you hire a new web designer and he build an .ASP web page that will be hosted on his own Windows hosting server, you may want to change solely the Internet Protocol address (the A record) but not the MX records of your domain. Thus, will direct to the Windows web hosting server, but your mail accounts or any sub-domain names like or will still be in your present Linux web space hosting account. The .ASP environment is invented by Microsoft and necessitates a Windows server, although a Linux web hosting server would be far more stable.

Low-cost Top-Level Domains Distributed by ''

Just a small number of web hosting companies permit you to edit specific name server records and very often this an additional paid service. With , you have a huge assortment of Top-Level Domains to select from and you can modify all domain records or forward the domain names through a forwarding tool at no additional cost. That is why, '' would be your best choice when it comes to administering your domain name and to establishing a successful presence on the Internet.